Agile Product Engineering for a Leading Marketing Automation Platform
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Headquarters
- USA
Business Size
- SME
Industry
- Marketing Technology, SaaS
Technologies
The Client
A top provider of cloud-based marketing automation software, the company caters to the demand generation needs of startups and Fortune 500 clients. They sought an engineering partner to modernize their platform while managing ongoing integrations with various CRMs.
Challenges Faced
- Legacy platform limitations and poor integration management were hurting scalability and profitability.
- The delivery of new features was limited due to outdated architecture.
- There was difficulty in integrating with an increasing number of CRM platforms.
- Maintaining existing connectors required significant effort.
- Margins were low due to their dependence on external integration vendors.
- The company struggled to quickly respond to customer-driven enhancements.
- Dashboarding and analytics needed updates.
- Mobile responsiveness and portability faced limitations.
- Code ownership was fragmented across regions.
- Developer’s velocity and productivity varied.
- Support scalability was lacking across multiple client implementations.
Ambit’s Solution
Ambit acted as the outsourced product development team to modernize and scale the Sugar Market platform.
- Migrated the core platform to the latest version of .NET.
- Agile sprint-based product engineering processes were established.
- Managed CRM connectors for platforms like Salesforce, Microsoft Dynamics, and SugarCRM.
- The team worked with Sugar Market’s professional services team on client implementations.
- Refactored code for easier maintenance and future growth.
- Platform portability and modular architecture were improved.
- Dashboards and mobile views were built based on customer feedback.
- Applied dev ops practices for quicker deployments.
- The team contributed to product roadmap planning and tracked development speed.
- Support and customizations became scalable through trained pods.
Results Achieved
- The modernized platform became more responsive to market and customer needs.
- Dependence on third-party integration vendors decreased.
- Margins improved due to taking connector management in-house.
- New features had a faster time-to-market.
- Product stability across clients was enhanced.
- The company expanded its reach with better CRM support and higher customer satisfaction.
Conclusion
Ambit’s engineering partnership helped the company transform into an agile, modern platform. This boosted its competitiveness and increased its market presence through quick, high-quality development cycles. Ambit’s HubSpot implementation allowed the company to scale outreach, unify data, and drive performance, providing a solid foundation for growth.