Promotion Management System for Sales and Dealer Engagement
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Headquarters
- France
Business Size
- Enterprise
Industry
- Building Materials, Retail Distribution
Technologies
The Client
The company is a market leader in France’s building materials distribution sector. They needed a centralized system to manage promotional campaigns for their sales teams and dealer network. Their vision was to digitize promotion lifecycle management. This meant simplifying setup, execution, monitoring, and rewards handling on a strong custom platform.
Challenges Faced
The client faced challenges in scaling, tracking, and enforcing promotions because of manual and isolated systems.
- They lacked a unified platform for managing sales promotions.
- They manually tracked dealer achievements and payouts.
- They had poor visibility into promotion effectiveness at regional levels.
- Data validation between dealer sales and rewards claims was limited.
- Setting up seasonal or custom promotions took too much time.
- There was no single source of truth for promotion eligibility rules.
- They struggled to adapt to new schemes or parameters quickly.
- Managing multi-tiered rewards programs was complicated.
- Reporting on ROI or goal achievement for campaigns was minimal.
- Auditability and access controls for sensitive sales data were poor.
Ambit’s Solution
Ambit designed and implemented a scalable Promotion Management System tailored to the company’s campaign models.
- This includes a custom .NET web application backed by SQL Server.
- A role-based user hierarchy for sales reps, regional managers, and admins.
- A rule engine configures eligibility, tiers, rewards, and sales targets.
- Bulk upload and validation of dealer sales transactions are possible.
- Real-time dashboards track promotion progress and dealer performance.
- Audit trails record changes to scheme setup and claims.
- Exportable reports support finance reconciliation and scheme analytics.
- There is a secure claim submission and approval flow with notifications.
- The UI is multilingual for a nationwide user base.
- The design is modular to support future upgrades and integrations.
Results Achieved
- The new platform streamlined promotion workflows, improved transparency, and increased dealer satisfaction.
- There was an 80% reduction in the time it took to launch new campaigns.
- They achieved unified visibility across all active promotions nationwide.
- Participation rates rose due to better tracking and incentives.
- There was faster processing of reward claims with fewer errors.
- Control and governance improved with secure access protocols.
Conclusion
Ambit’s custom solution helped the company modernize its promotion strategy. They transformed a complex, manual process into a streamlined digital platform that connected sales, marketing, and dealer operations across the country.