Mumbai, February 5, 2026 — Ambit Software, in partnership with SugarCRM and in association with The Economic Times ETCIO, successfully concluded an exclusive leadership forum on Transforming CX with Agentic AI at Taj Santacruz, Mumbai. The closed-door session convened senior CX, technology, digital, and BFSI leaders to explore how Agentic AI is reshaping enterprise customer experience strategies.
The evening focused on the shift from reactive engagement models to proactive, autonomous, and goal-driven CX systems powered by Agentic AI — emphasizing measurable impact across CSAT, cost optimization, compliance, and scale.
The event opened with a welcome address by Sukirti Singh, Senior Accounts Director, SugarCRM, who highlighted the growing need for intelligent, AI-driven CX ecosystems capable of anticipating customer intent and driving business value.
The forum featured keynote perspectives from:
- Mathew Panat on Reimagining High-Volume Customer Journeys with Agentic AI, addressing scalable automation and orchestration of complex workflows.
- Anand Iyer on Agentic AI in Regulated Environments, sharing insights on governance frameworks, compliance considerations, and enterprise adoption within BFSI sectors.
A dynamic panel discussion, moderated by Jenit Ramaiya, CEO, Ambit Software, brought together distinguished industry leaders including:
- Manju Dalvi, HDB Financial Services
- Vijayaraghavan K., Bandhan AMC & Mutual Fund
- Satish Kamath, Investec
- Amit Jagdhari, SBM Bank
The discussion explored scaling agentic AI across customer ecosystems, redesigning operating models, measuring ROI from autonomous AI workflows, and ensuring trust, transparency, and data readiness in AI-led customer journeys.
Speaking on the occasion, Jenit Ramaiya, CEO, Ambit Software, said:
“Agentic AI marks a fundamental shift in how enterprises approach customer experience. It enables organizations to move beyond reactive service models toward autonomous systems that anticipate needs, adapt dynamically, and deliver measurable business outcomes. The strong participation and dialogue at this forum reinforce the urgency and opportunity for enterprises to embrace this transformation.”
The session also spotlighted nexaFIN, Ambit Software’s next-generation AI-led CX platform built for BFSI enterprises, designed to enable proactive engagement, intelligent workflow orchestration, and enterprise-grade governance.
The event concluded with meaningful audience engagement and peer exchange, reinforcing the importance of collaboration between technology providers, industry leaders, and CX innovators in shaping the future of customer experience.
Ambit Software and SugarCRM extend their appreciation to ETCIO, all speakers, panelists, partners, and attendees for contributing to an impactful and insight-rich evening.
About Ambit Software
Ambit Software is a leading enterprise technology solutions provider specializing in AI-led customer experience platforms for BFSI and large enterprises. Through innovation, intelligent automation, and scalable digital solutions, Ambit empowers organizations to transform customer engagement and drive measurable business growth.
About SugarCRM
SugarCRM enables organizations to deliver high-definition customer experience through AI-driven insights, automation, and intelligent engagement across marketing, sales, and service.
About ETCIO
ETCIO, an initiative of The Economic Times, is a premier platform for CIOs and technology leaders, fostering industry dialogue and innovation across sectors.vent PR