CRM Success – How To Measure it

CRM success should be measured using clear metrics, with revenue growth and productivity gains as the key indicators. While revenue tracking is simple, productivity—though harder to measure—is vital, with typical improvements of 2–15% driving significant revenue increases. Establishing baselines, building a CRM Success Matrix, and setting both hard and soft targets are essential to accurately gauge performance over time.

Please fill out the form to receive your copy

    Business Email ID's only*

    Your Message